We're thrilled to share that Pipa Skin Care was recently featured in a FranceTV segment highlighting the growing trend of "Sephora kids." The segment shed light on the potential risks of young children using products designed for adults and emphasized the need for age-appropriate skincare. That's where Pipa Skin Care comes in—we offer safe, gentle, and fun skincare solutions specifically designed for tweens.
At Pipa, we believe that skincare for young people should prioritize health and safety without sacrificing the fun factor. Our products are formulated with science-backed, gentle ingredients that nourish and protect young skin without causing harm. We were inspired to create Pipa by our own children, and our mission is to ensure every tween can enjoy a healthy skincare routine. We're grateful to FranceTV for recognizing our efforts and sharing our story with their audience. Together, we're making skincare safe and enjoyable for the next generation!
TRANSCRIPT -- English Translation
The gestures are the same as those of adults. Makeup, a bit of blush, concealer, skincare routine—I will use this face mist, it's so hydrating. Yet, these videos posted on social media are made by children, little girls aged between 8 and 13, addicted to beauty products on the Internet. They are nicknamed "Sephora kids," after the big chain of stores.
Zoé Mordass is 11 years old, and every month she has a ritual with her mom: going to buy cosmetics at her favorite store. "I'm going to check out the new glosses that came out, and I have a $50 voucher to spend in the store." Her mother films her daughter in the aisles. "What is a lip oil?" She already knows exactly what she likes. "Oh my God, it's the new product; it came out yesterday. I have to buy it; I have to buy it." In total, the little girl will spend $70 on beauty products, partially paid by her mother and gift cards. "I also got a mascara and the blush in a miniature version. I'll be able to show this on Instagram and TikTok, I can't wait," she says. Because once in her room, Zoé, at just 11 years old, will share with her 5,500 followers on social media her latest favorites and makeup tips. "Okay friends, get ready with me. I think I'm going to mix the two creams that I love, and friends, tell me what's your favorite product at Sephora. And now I'm going to add a bit of blush because I love it so much." Sometimes brands contact her, and sometimes she gets negative comments on her videos from adults and teenagers posting mean remarks, but she blocks them, and it's okay. Zoé's different accounts are managed and monitored by her parents, but for them, forbidding their daughter from posting videos is out of the question. "For me, telling her she can't be on social media or grow up too fast would be too strict, preventing her from being herself instead of growing up the right way."
With an expected annual growth of 67% by 2030, the children's cosmetics market is booming, and brands have taken notice. In Miami, Kristina, an esthetician, launched her own skincare line for 9 to 14-year-olds three months ago, inspired by her daughter. She designed products specially adapted for children's skin. "It exfoliates very gently, so it helps children remove dirt when they play sports, sweat, or wear makeup." To reach consumers, the mother and her business partner have focused entirely on social media. "At first, we contacted and sent our products to children, and then they showed everything on social media, and since then, other children have been asking for our range." Tens of thousands of views on videos and hundreds of orders nationwide—a market that shows no signs of stopping for the young entrepreneur. "I think this trend of taking care of one's skin in children is very good, and in my opinion, it's going to last and even grow more and more."
But all these new consumer pressures can also weaken the youngest, specialists warn. "The pressure that some adults, both women and men, feel to present an image of looking great should not apply to children. It's too stressful for them. At 10 or 11 years old, they should only be focusing on school, their friends, their family, and their interests." Dermatologists recommend that makeup remains exceptional until the end of puberty to protect young skin as much as possible.
